Sweden to set up embassy in Second Life®

“Sweden to set up embassy in Second Life® do Virtual Economy Research Network:

According to Sweden’s largest newspaper Dagens Nyheter, Sweden is planning to set up an official embassy in Second Life®. Modeled after the House of Sweden in Washington, the building is to be the virtual world’s first official embassy.

In reality though, the facility will not deal with passports or visa applications like a normal embassy, but rather acts as a marketing outpost for Sweden designed to reach the digital generation. The idea is being developed at Swedish Institute instead of the Ministry of foreign affairs.

“Sweden to set up embassy in Second Life” (AFP):

While there were individuals in Second Life® calling themselves the “Canadian Ambassador” and “The United States Embassy to Second Life®”, the Swedish initiative would however be the first officially sanctioned embassy in Second Life®.